Generative Engine Optimization (GEO) Conference

San Francisco — Dec · 15 · 2025

90
 days
00
 hours
00
 minutes
00
 seconds

What To Expect

100+
Companies
10+
Talks & Sessions
1
Great Time

Ticket Pricing

Batch #5 December 2025
$975 (Sold Out)
Batch #4 • November 2025
$950 (Sold Out)
Batch #3 • October 2025
$925 (Sold Out)
Batch #2 • September 2025
$850 (Sold Out)
Batch #1 • August 2025
$825 (Sold Out)

How to show up in AI search like ChatGPT and Claude?

This full-day conference is dedicated to understanding “AI SEO” aka Generative Engine Optimization (GEO) - the newest updates, recent announcements, and leading research.
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Agenda

All sessions include Q&A
8:45 AM — Arrival & Check-in (30 mins)
9:15 AM — Welcome to GEO (5 mins)
9:20 AM — How GEO Influences Agentic Commerce  [Miguel Paredes] [Kearney] (15 mins)
9:25 AM — Panel: GEO and the Fortune 500  [Rei Llazani] [American Society for AI] [+3 panelists] (20 mins)
9:55 AM — From Search to Answers: The New Rules for Brand Visibility  [Rebecca Colwell] [Yext] (30 mins)
10:25 AM — Content Strategy, Creation, and Performance  [Matt Hammel] [AirOps] (30 mins)
10:55 AM — Coffee Break ☕ (10 mins)
11:05 AM — SEO → GEO: The Big Shift  [Guy Yalif] [Webflow] (25 mins)
11:30 AM — How AI Search Works  [Anfal Siddiqui] [Google] (30 mins)
12:00 PM — Lunch 🍔 (60 mins)
1:00 PM — Panel: GEO Software, Products, and Startups   [Rei Llazani] [Cubbie.com] [+3 panelists] (20 mins)
1:20 PM — Agencies & Succeeding in Providing GEO Services  [Tim Condon] [Clutch] (20 mins)
1:40 PM — Mastering Web Design & Development for AI-Driven SERP Success  [Ben Gunther] [eSEOspace] (20 mins)
2:00 PM — GEO Is Just Like SEO — Except When It Isn't  [Michael Melen] [SmartSites] (15 mins)
2:15 PM — Lessons Learned in Building AI-Powered GEO Workflows  [Dale Bertrand] [Fire&Spark] (15 mins)
2:30 PM — Tackling GEO in the Agent Economy  [Wei Zheng] [Conductor] (15 mins)
3:00 PM — Coffee Break ☕️ (10 mins)
3:10 PM — Why Your Content Strategy Isn't Getting Picked Up by AI  [Leanid Palkhouski] [Researcher] (10 mins)
3:20 PM — The Future of Search  [Brian Yang] [OpenAI] (20 mins)
3:40 PM — General Discussion & Roundtable  [All Attendees] (20 mins)
4:00 PM — Closing Keynote (15 mins)
4:15 PM — Class is out! Let's have some fun! 🤩🍸🕺🏻💃🏻