Official Generative Engine Optimization (GEO) Conference
The in-the-room-only event for how your brand shows up in ChatGPT, Claude, Gemini, and AI search. Two more editions in 2026 — NYC and SF.
- #1
- Conference on GEO
- 200
- Seats / city
- 3
- Sold-out editions
Past speakers & partners
What is GEO?
Generative Engine Optimization (GEO) is SEO for AI — making your brand show up accurately in AI-generated answers from ChatGPT, Claude, Gemini, and Perplexity. Same goal as traditional SEO; a profoundly different game.
You'll also hear it called LLM SEO, AEO (Answer Engine Optimization), or AIO. GEO is the most precise term — here's the research ↗.
Also known as
Show up in
Built for marketing leaders, SEO experts, digital marketers, product & tech leaders, and founders who want to stay ahead of the algorithm.
Not a trade show — no booths, no vendor theatrics, just real practitioners solving real problems in AI-driven search.
Two cities. One category-defining room.
Pick your coast. Each edition is a single, focused day with a hand-picked room — and early-bird pricing that only goes up from here.
New York City
December 4, 2026
The East Coast edition. A full day on how brands win visibility inside AI answers.
- Venue
- TBA
- Format
- In-person
- Speakers
- Coming Soon
- Hours
- 9:30 AM – 3:00 PM
All access
$700 one ticket
$600/ea · 2+ tickets
$550/ea · 3+ tickets
▲ $800 on July 1, 2026
San Francisco
December 9, 2026
The West Coast finale. Closest to the labs shaping how AI search actually works.
- Venue
- TBA
- Format
- In-person
- Speakers
- Coming Soon
- Hours
- 9:30 AM – 3:00 PM
All access
$700 one ticket
$600/ea · 2+ tickets
$550/ea · 3+ tickets
▲ $800 on July 1, 2026
The signal, without the trade-show noise.
An intimate working session — not a sponsor expo.
No booths, no vendor theatrics.
In the room only
No recordings. No livestreams. What gets shared stays with the people who showed up.
Operators, not vendors
Fortune 500 search leaders and the researchers who coined GEO. Zero booth pitches.
Small by design
200 seats per city. Built for real conversations, not a trade-show floor.
Leave with playbooks
Concrete tactics for showing up in ChatGPT, Claude, Gemini, and AI search — Monday-ready.
Speakers announced soon
We curate each lineup city-by-city. Want a heads-up the moment they drop? Grab a ticket — holders are notified first.
Past stages featured leaders from OpenAI, Google, Anthropic, Expedia, Yext, Conductor, and Webflow.
Sold out, every time.
Three past editions, three sell-outs — and tickets to both 2026 rooms are available now.
New York
Dec 4, 2026
San Francisco
Dec 9, 2026
Austin
Jul 2025
San Francisco
Dec 2025
Washington DC
Jun 2026
Don't take our word for it
Real posts from leaders who attended the past editions.
Dale Bertrand
CEO · Fire & Spark
Theron Tingstad
CEO · Arbor Growth
Lisa Westlund
Director · seoplus+
Pete Kleinjan
CEO · Tiger29
Lior Mechlovich
CEO · Salespeak.ai
Arlen Frederick Kumar
CTO · Wrodium
Mark Shvaya
Manager · eSEOspace
Tom Jacobs
Founder · Gouda Market
Chris Chaplow
Founder · Andalucia.com
Melissa De Oña
SEO Lead · GLIDE
Skylar Schmidt
Content Manager · Expedia Group
Tom Shapiro
CEO · Stratabeat
Timur Akilov
Co-Founder · Pixaura
Joshua Swainston
Demand Gen Program Manager · Hypertherm
All past editions sold out and were rated 5 stars.
Good to know
What exactly is GEO?+
Generative Engine Optimization is SEO for AI — the practice of making your brand show up accurately and favorably inside AI-generated answers from ChatGPT, Claude, Gemini, Perplexity, and AI search.
Is GEO the same as LLM SEO, AEO, or AIO?+
Yes — those are different names for the same shift. GEO (Generative Engine Optimization) is also called LLM SEO, AEO (Answer Engine Optimization), AIO, and “AI SEO.” We use GEO because it's the most precise — it's the term from the original research paper.
Who's in the room?+
Heads of SEO/Search, growth and marketing leaders, founders, and AI researchers. Past editions drew leaders from OpenAI, Google, Anthropic, Expedia, Comcast, Marriott, and more.
Are talks recorded?+
No. Every edition is in-person only with no recordings or livestreams, so speakers share what they actually wouldn't put on a public stage.
Can I transfer or cancel a ticket?+
Yes — entirely self-service. After purchase you can edit any badge, transfer a ticket to someone else, or cancel for a refund (up to 7 days before the event) from the Manage RSVP page.
Will prices rise?+
Yes — early-bird pricing rewards committing early. Every ticket tier rises $100 on the 1st of each month until the event, so the best price is always today.
Do you offer group rates?+
Yes. Two tickets are priced lower per seat, and three or more drop again — applied automatically at checkout as you add attendees.
The best price is always today.
Every tier rises $100 on July 1, 2026. Lock in early-bird now.
Questions? hello@geo-conference.com