July 18, 2025 | Generative Engine Optimization (GEO) Conference

Austin, Texas — July · 18 · 2025

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Agenda

All sessions include Q&A

9:15AM — Welcome & Keynote Address w/ Rei Llazani (15 mins)‍

9:30AM — Out-Of-This-World, Global Perspective w/ Terry Virts (15 mins)‍

9:45AM — How AI Engines Surface Content w/ Jason Clinton (60 mins)‍

10:45AM — Coffee Break ☕ (10 mins)‍

10:55AM — Major Implications for Marketing Strategy & How To Stay Ahead w/ Wei Zheng (45 mins)‍

11:40AM — Structuring Content for AI w/ Carolyn Shelby (20 mins)

12:00PM — How Global Brands Are Approaching GEO w/ Ryan Barlow (15 mins)

12:15PM — Lunch 🍔 (45 mins)‍

1:00PM — GEO Research w/ Vishvak Murahari (45 mins)

1:45PM — "Shark Tank" Startup Showcase w/ Marius Meiners + Janak Sunil + Daniel Siryakov (45 mins)

2:30PM — In-House Strategy & Technical Implementation w/ Jack Lau + Ken Marshall (20 mins)

2:50PM — Coffee Break ☕️ (10 mins)‍

3:00PM — GEO in Action (Case Studies) w/ Chris Kirksey + John Dawson + Chris Walker (30 mins)‍

3:30PM — The Rise of Connection w/ Manuj Aggarwal (20 mins)‍

3:50PM — General Discussion & Final Thoughts From Any/All Attendees (10 mins)‍

4:00PM — Closing Keynote w/ Aaron Poynton (15 mins)‍

4:15PM — Class is out! Let's have some fun! 🤩🍸🕺🏻💃🏻