All sessions include Q&A

8:45 AM — Arrival & Check-in (30 mins)‍

9:15 AM — Welcome to GEO (5 mins)‍

9:20 AM — The Global Shift of Search in 2026  [Miguel Paredes] [Kearney] (10 mins)‍

9:30 AM — Panel: GEO and the Fortune 500  [Aaron Poynton] [American Society for AI] [+4 panelists] (30 mins)‍

10:00 AM — Optimizing Everything  [Rebecca Colwell] [Yext] (30 mins)‍

10:30 AM — Content Strategy, Creation, and Performance  [Matt Hammel] [AirOps] (30 mins)‍

11:00 AM — Coffee Break ☕ (15 mins)‍

12:00 PM — Lunch 🍔 (60 mins)‍

1:00 PM — Panel: GEO Software, Products, and Startups   [Rei Llazani] [Cubbie.com] [+3 panelists] (20 mins)‍

3:00 PM — Coffee Break ☕️ (10 mins)‍

3:10 PM — The Future of Search  [Brian Yang] [OpenAI] (30 mins)‍

4:00 PM — Closing Keynote (15 mins)‍

Who doesn’t love free stuff?
Every attendee gets $25,000+ worth of goodies — from free credits to GEO tools to GEO services, one-on-one consultations & professional GEO audits, and more.
For example, $500 free credits for Google Ads.
‍
This is provided to confirmed attendees after the conference is finished.
To add your product/service to the conference 'Goodie Gift Bag', please email Sadie@SandHillPR.com for review. Sponsors receive automatic approval.

• There are no recordings and nothing will be posted online. This is an in-the-room-only experience.
• It is a low-key conference with a limited number of attendees. It is intimate and meaningful.
• Tickets are first-come, first-serve. There are a limited number of tickets based on the room/venue limitations.
• You will be able to meet the speakers and attendees.
• Those without paid registration will not be permitted inside the room.
• There is no QR code. If you registered, your badge will be ready. To receive it, please bring your ID at check-in.
• The dress code is comfortable and conference-casual. Fort Mason is by the water so it may be chilly outside.
• You may stay at any hotel, there is no hotel room block.
• Conference details - including the agenda, speakers, timelines, and logistics - are always subject to change.
• Downtown San Francisco is about a 30-minute drive from the SFO airport.
• Parking is $25 for the full day.
• If you take a taxi, we recommend arriving earlier or scheduling your Uber as 9AM on Monday will be traffic-heavy.
• The conference will be at Fort Mason (downtown San Francisco) in Building C.
• The main rooms we have are C235 and C205.
• Wifi password is: fmcacwinter
• Lunch is included. Vegetarian and vegan options are available too.
• Press/media will be present and some attendees may be offered an interview (optional).
• After the conference, there is an optional cocktail reception at 5PM at "The Interval" which is also at Fort Mason (3-min walk).
• Pre-event and post-event dinners are included for speakers & sponsors.
• Questions? Please email our Public Relations / Comms agency: Sadie@SandHillPR.com
• Sponsorship? Please email to see a list sponsorship packages & benefits: Sadie@SandHillPR.com