Generative Engine Optimization (GEO) Conference

Austin, Texas — July · 18 · 2025

90
 days
00
 hours
00
 minutes
00
 seconds

What To Expect

100
Attendee Limit
10
Talks & Sessions
1
Great Time
At The Door • Tickets, if available
$400
Batch #5 • Tickets (July 2025)
$350
Batch #4 • Tickets (June 2025)
$300
Batch #3 • Tickets (May 2025)
$250
Batch #2 • Tickets (April 2025)
$225 Sold Out
Batch #1 • Tickets (March 2025)
$200 Sold Out

What It Is

This full-day conference is dedicated to understanding “AI SEO” aka Generative Engine Optimization (GEO). How do you show up in AI-generated results like ChatGPT, Claude, and Gemini?

We’ll unpack it.

No fluff. No filler.
No vendors with flashy booths.
Just real people solving real problems in AI-driven search.

This conference is for operators, strategists, and builders who want to stay ahead of the algorithm.

If you care about visibility in the AI age, come join us.

Contacts

hello@geo-conference.comsponsors@geo-conference.comspeakers@geo-conference.com

What You Get

This is a thoughtfully curated, informative conference that provides you with a forum to 1) learn practical insights from experts; and 2) meet with other key leaders.

If you pay attention & drink enough coffee, you will walk away with actionable insights to bring back to your company (and/or clients).

FAQs

• No recordings. Be present. This is a one-time, in-the-room-only experience.
• No free tickets, group rates, or discounts.
• Dress code is comfortable and conference-casual.
From Search to Synthesis: How AI Engines Surface Content
Explore how generative AI shifts the paradigm from keyword-matching to idea-matching.

We’ll break down how LLMs select, summarize, and synthesize content — and why “ranking” is being replaced by “referencing.”

Expect a deep dive into visibility in a world where users don’t always click.
Workshop: Structuring Content for AI
A practical, hands-on walkthrough of how to make your content readable, referenceable, and trustworthy to LLMs.

You’ll learn:
• How to format for summarization and AI parsing
• The role of metadata, structure, and inline credibility
• What makes content citable (and what gets skipped)Bring your own content and audit it live — or just absorb and take notes.
Breakouts: Choose Your Track (Pick One)
Tailored breakout sessions based on your goals:

• Track A: How to Market & Sell GEO Services — for agencies, consultants, and product builders

• Track B: In-House Strategy for GEO — for brand-side marketers and SEOs

• Track C: Technical Implementation — for developers, ops, and AI/SEO engineersPick the path that fits your role — then get tactical.
How Generative Engines Choose Sources
An insider’s look into how content is surfaced, cited, or hallucinated by AI engines.

• What makes a site “trustworthy”?
• What signals matter most — structure, semantics, or authority?
‍
You’ll hear from the people building the engines (or dissecting them daily).

Perfect for SEOs, content leads, and anyone trying to reverse-engineer LLM logic.
Lightning Talks: GEO in Action
Five bite-sized, high-energy talks showcasing real-world GEO experiments, tools, and case studies.

No fluff — just lessons learned, wins earned, and fast pivots from early adopters.
‍
Think TED Talk meets “show your work.”
Workshop: GEO Audit Lab
Live teardown of websites and content — is it ready for generative visibility?

Submit your own site or follow along as expert reviewers assess:

• Is this referenceable by LLMs?
• Would it survive a summarization prompt?
• Where are the structural gaps?

Great for people who want unfiltered, actionable feedback.
Roundtable: Ethics, Attribution & AI Visibility
The AI content ecosystem is murky.

Who gets credit when machines summarize your work?

This roundtable unpacks the future of attribution, sourcing, and ethical standards in generative engines.

Expect a candid, multi-perspective conversation — creators, technologists, and ethicists welcome.
Closing Keynote: The Future of Visibility
Search is changing — maybe disappearing. This keynote looks ahead at what replaces the homepage, the SERP, and the CTA.

What role will content strategy play in the age of AI synthesis?

And how do we build for discovery in a world where the interface is a chatbot?

This is an unfinished website. Will be released soon. Thank you!