Generative Engine Optimization (GEO) Conference

Austin, Texas — July · 18 · 2025

90
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 hours
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 seconds

What To Expect

100
Attendee Limit
10
Talks & Speakers
1
Great Time

Ticket Prices

Batch #5 • Tickets (At the door) if available
$990
Batch #4 • Tickets (July 2025), if available
$950
Batch #3 • Tickets (June 2025)
$700
Batch #2 • Tickets (May 2025)
$650 Sold Out
Batch #1 • Tickets (April 2025)
$600 Sold Out

What It Is

This full-day conference is dedicated to understanding “AI SEO” aka Generative Engine Optimization (GEO). How do you show up in AI-generated results like ChatGPT & Claude?

What You Get

This is a thoughtfully curated, informative conference that provides you with a forum to 1) learn practical insights from experts; and 2) meet with key leaders.
If you pay attention & drink enough coffee, you will walk away with actionable insights to bring back to your company.

Join 90+ leaders from Google, Anthropic, Perplexity, Anvil AI, LiteSpace, Peec AI, Senso AI, American Society for AI, SEOBrand, Rand Group, Ink, Adobe, Ceros, Accenture, Stanford, Corpay, Amazon, Bullymax, Atlassian, and many more.

This full-day conference is dedicated to understanding “AI SEO” aka Generative Engine Optimization (GEO). How do you show up in AI-generated results like ChatGPT and Claude?

This isn't your traditional trade show — do not expect sales booths and thousands of people.
Join us for an intimate and interactive gathering of marketing leaders, tech experts, and business owners to talk about the future of search.
‍
Together, we'll unpack the "SEO of AI".
No fluff. No filler. No vendors, no flashy booths. No theatrics.
Just real people solving real problems in AI-driven search.
This conference is for operators, strategists, and builders who want to stay ahead of the algorithm.
If you care about visibility for your products/services in the AI age, come join us.

Agenda Topics & Sessions

Keynote Address
Traditional search is being replaced by something new: synthetic results, AI summaries, and zero-click answers.
This keynote unpacks the seismic shift in how information is found, surfaced, and repackaged by LLMs — and what it means for whether you’re leading marketing, overseeing product, building content, or steering company direction — this keynote gives you the high-level lens and practical context to navigate what’s next.
From Search to Synthesis: How AI Engines Surface Content
Explore how generative AI shifts the paradigm from keyword-matching to idea-matching.
We’ll break down how LLMs select, summarize, and synthesize content — and why “ranking” is being replaced by “referencing.”
Expect a deep dive into visibility in a world where users don’t always click.
This is an insider’s look into how content is surfaced, cited, or hallucinated by AI engines.
• What makes a site “trustworthy”?
• What signals matter most — structure, semantics, or authority?‍
Perfect for SEOs, content leads, and anyone trying to reverse-engineer LLM logic.
Structuring Content for AI
A practical, hands-on walkthrough of how to make your content readable, referenceable, and trustworthy to LLMs.
You’ll learn:
• How to format for summarization and AI parsing
• The role of metadata, structure, and inline credibility
• What makes content citable (and what gets skipped)
Bring your own content and audit it live — or just absorb and take notes.
In-House Strategy & Technical Implementation
Tailored sessions based on your goals:
• In-House Strategy for GEO — for brand-side marketers and SEOs
• Technical Implementation — for developers, ops, and AI/SEO engineers
Pick the path that fits your role — then get tactical.
How to Market & Sell GEO Services
GEO is new — and that’s your opportunity.
This session is built for consultants, agency founders, freelancers, and product builders looking to turn Generative Engine Optimization into a sellable, scalable service.
We’ll break down how to position GEO for different buyer types, price it based on value (not deliverables), and educate clients who are still catching up.
Lightning Talks: GEO in Action
Three (3) bite-sized, high-energy talks showcasing real-world GEO experiments, tools, and case studies.
No fluff — just lessons learned, wins earned, and fast pivots from early adopters.
Think TED Talk meets “show your work.”
GEO Audit Lab & Workshop
Live teardown of websites and content — is it ready for generative visibility?
Submit your own site or follow along as expert reviewers assess:
• Is this referenceable by LLMs?
• Would it survive a summarization prompt?
• Where are the structural gaps?
Great for people who want unfiltered, actionable feedback.
GEO Products in the Wild — Startup Showcase
‍What are startups actually building with Generative Engine Optimization?
This session shines a spotlight on early-stage products and tools built to thrive in an AI-first search landscape.
Startup founders will share what they’ve launched, what they’ve learned, and where they’re heading.
Expect 10-minute demos, Q&A, real feedback, and candid insights into the business side of GEO — from monetization strategies to product-market fit.
Who should attend: Founders, builders, investors, and anyone looking to see what GEO looks like in action.
Closing Keynote: The Future of Visibility
Search is changing — maybe disappearing. This keynote looks ahead at what replaces the homepage, the SERP, and the CTA.
What role will content strategy play in the age of AI synthesis?
And how do we build for discovery in a world where the interface is a chatbot?

FAQs

• There are no recordings and nothing will be posted online. This is an in-the-room-only experience.
• This is intended to be a low-key conference with 100 leaders.
• You will be able to meet the speakers and attendees.
• There are no free tickets, group rates, or discounts.
• This will be a one-time conference.
• Break & lunch is at noon (12PM).
• You may request a full refund until July 5.
• The dress code is comfortable and conference-casual.
• You may choose to stay at any hotel, there is no room block.
• Want to speak + sponsor? Email us: hello@geo-conference.com
Get Tickets Now

GEO·Conf 2025

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